S
Sougou public marketplace

Find products, services, and local sellers faster.

Search real offers, browse categories, compare trusted sellers, and post a demand when the product you need is not listed yet.

PhonesFashionFoodHomeServices
Explore Sougou Marketplace Open Demand Express Seller tools

Live marketplace preview

Discovery
Buyer browsing local marketplace products
What are you looking for?
Sougou product preview with electronics accessories

Hot product

Phone accessories

Sougou service preview with local delivery support

Nearby service

Home delivery

2. Demand Express

Matching

Mini form preview

Produit + Catégorie + Localisation

Seller offer notification: 3 nearby sellers responded

3. Trusted sellers

Local

Seller profile preview

Verified shop · City · Contact

Seller offer notification

Live

“Demande reçue: 3 offres proches · Livraison aujourd’hui possible”

Local offers

Browse products by city

Buyer intent

Demand sellers can answer

Why Sougba exists

Local commerce is powerful — but still too disconnected.

Buyers lose time searching across informal channels, and sellers struggle to combine visibility with strong operations.

Local commerce is fragmented

Buyers search across chats, calls, and shops. Sellers lose sales to visibility problems. Small businesses struggle without digital tools.

Businesses need both discovery and operations

Sellers need a marketplace to be found, AND business tools to manage inventory, sales, employees, and growth from one place.

SMEs cannot afford complex enterprise software

Traditional ERP is expensive and complicated. Sougba is built for the real way small businesses work—simple, affordable, and connected to customers.

Marketplace flow

Browse, request, and connect with trusted sellers.

Sougou is the public buying experience. Fere stays separate as the seller workspace behind the marketplace.

Sougou Marketplace
Demand Express
Fere Business Workspace
Seller preparing local marketplace orders
Marketplace

Sougou Marketplace

Discover products, services, announcements, sellers, and opportunities in one public marketplace.

  • Product and service discovery
  • Smart ranking
  • Hot product badges
  • Local seller visibility
  • Search and category browsing
Browse Sougou
Demand Express

Demand Express

Can’t find what you need? Send a targeted request and let sellers respond.

  • Product request form
  • Category and location
  • Urgency and details
  • Seller matching
  • Demand Hub tracking
Create a demand
For sellers

Fere Business Workspace

Give sellers a digital workspace to manage inventory, sales, teams, stores, and decisions.

  • Inventory management
  • Order follow-up
  • Employee permissions
  • Seller tools
  • Store setup
Explore Fere

Marketplace Intelligence

A smarter marketplace that learns from activity.

Sougba evolves with views, likes, seller responsiveness, product availability, and demand signals.

Intelligence preview

Trending by activity
Seller responsiveness
Demand-signal matching

Smart ranking

Products are ranked using activity, demand, relevance, and availability.

Hot product detection

Emerging products can be surfaced to help buyers discover what is trending.

Seller notifications

Sellers receive alerts about relevant demand and customer activity.

Demand-based discovery

Demand signals help surface useful listings even when buyers are unsure what to search.

Coming soon

Future AI voice search

Voice search, recommendations, and smart matching are planned as AI-powered upgrades.

How it works

Clear journeys for buyers and sellers in one connected ecosystem.

Buyer comparing products on a mobile phone

Buyer flow preview

Search, compare, demand, and purchase in one simple flow.

Seller team coordinating orders and inventory

Seller flow preview

Publish offers, receive demand, and manage operations with Fere.

Buyer journey

Search, request, compare, and complete purchase.

  1. 1

    Search or create demand

    Start from search or submit a targeted request.

  2. 2

    Compare products/services

    Review options from local sellers and providers.

  3. 3

    Contact seller or receive offers

    Engage directly or receive matched offers.

  4. 4

    Complete purchase

    Confirm the purchase and move to fulfillment.

Seller journey

Publish offers, receive demand, run operations in Fere.

  1. 1

    Create business profile

    Set up your public profile and business identity.

  2. 2

    Publish products/services

    List products, services, and updates in Sougou.

  3. 3

    Receive demand and interest

    Get buyer demand and customer interactions.

  4. 4

    Use Fere seller tools

    Keep product availability and seller actions organized.

  5. 5

    Grow with marketplace signals

    Use buyer interest and demand to improve your offers.

Trust · Impact · Mission

Built for real businesses, not only online catalogs.

Sougba supports small businesses, local entrepreneurs, and practical digital transformation in emerging markets with simple, reliable commerce tools.

SMEs
Local commerce
Job creation
Digital inclusion
Business productivity
Market access
Small business entrepreneur representing local digital growth

Honest product mission

Sougba is built to reduce friction in local commerce: better discovery for buyers, better visibility for sellers, and practical tools for day-to-day business management with Fere.

Mobile-first experience

Built for fast mobile marketplace discovery.

Sougba is being built for fast, simple, mobile-first commerce.

Buyer home

Find products and services quickly with compact mobile navigation.

Sougou page

Browse categories, listings, and seller highlights on the go.

Demand Express

Send demand in seconds with location and urgency.

Seller tools

Keep listings, demand, and seller actions close to the marketplace.

Start discovering. Start selling. Start managing.

Sougba brings together marketplace discovery, Demand Express, and business operations in one ecosystem.

Sougou MarketplaceDemand ExpressFere Business Workspace
Explore marketplace Create Demand Express Discover Fere for Business
African and Indian SME teams collaborating on digital growth